Privacy Policy

Last Updated: March 2026

Cresthill Academy ("we," "us," or "our") operates the website cresthillacademy.com (the "Website") and provides licensed daycare and preschool services to children ages 6 weeks through kindergarten readiness at locations in Hoboken, Harrison, East Hanover, Lyndhurst, Paramus, and Parsippany, New Jersey.

Because we serve young children and their families, we take privacy very seriously. This Privacy Policy explains what information we collect, how we use it, how we protect it, and what rights you have. By using our Website or enrolling your child in our programs, you agree to the practices described in this policy.

1. Information We Collect

a. Information You Provide Directly

When you interact with us — through contact forms, tour scheduling, enrollment inquiries, or direct communication — we may collect:

• Parent or guardian names
• Email addresses
• Phone numbers
• Mailing addresses
• Children's names, ages, and dates of birth
• Information about your child's health, allergies, dietary needs, or special requirements (provided during enrollment)
• Emergency contact information
• Any other information you choose to share with us in forms or correspondence

b. Children's Information

As a childcare provider, we collect limited information about enrolled children as part of our services. This includes names, ages, health and allergy information, and daily photos and videos captured by our staff. We do not collect personal information directly from children through our Website. See Section 9 (COPPA Compliance) for additional details.

c. Photos, Videos & Media

Our staff regularly photographs and records short videos of children throughout the day to document activities, learning experiences, and milestones. This media is used in two ways:

• Internal (parent communication): Daily photos and videos are shared with parents and guardians of enrolled children through our secure school communication app. This is part of our standard program communication.
• External (marketing): With parental consent, we may use select photos, videos, or testimonials on our website, social media channels, and other marketing materials to share the Cresthill Academy experience with prospective families.

Consent for external marketing use is requested separately during enrollment and is always voluntary. Parents may opt out of or revoke marketing consent at any time by contacting their location director or emailing us — doing so will not affect enrollment or quality of care. We do not use children's full names alongside photos in marketing materials without specific consent, and we do not sell children's photos or videos to any third party. Only authorized staff may photograph children using school-provided devices; personal device photography of children by staff is prohibited during working hours.

d. Information Collected Automatically

When you visit our Website, certain information is collected automatically through cookies and similar technologies, including your IP address, browser type and version, device type, operating system, pages visited and time spent on each page, referring website or source, and general geographic location (city/region level, not precise location).

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, schedule tours, and process enrollment requests.
• To communicate with you about your child's care, programs, and school events.
• To share daily photos and videos of your child through our parent communication app.
• To send promotional communications about Cresthill Academy programs and events (with your consent or where permitted by law).
• To improve our Website, services, and user experience.
• To analyze website traffic and usage patterns.
• To run and measure the effectiveness of advertising campaigns.
• To comply with legal obligations and protect our rights.

3. Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to improve your browsing experience and support our marketing efforts. Specifically, we use:

• WordPress cookies — for site functionality and session management.
• Elementor cookies — to ensure proper display of page layouts and interactive elements.
• Google Tag Manager — to manage and deploy analytics and marketing scripts.
• Google Analytics — to collect anonymized data on website traffic, user behavior, and engagement.
• Facebook Pixel — to track conversions from Facebook and Instagram ads, build audiences for targeted advertising, and enable remarketing.

For full details on the cookies we use and how to manage them, please see our Cookie Policy.

4. Third-Party Services

We work with trusted third-party service providers to support our operations and website. These may include:

• Purely Plated Organics — our meal provider for fresh, organic or GMO-free meals served to enrolled children.
• Parent communication app provider — used to share daily photos, videos, and updates with parents.
• Google and Meta (Facebook/Instagram) — for website analytics and advertising.
• Email and marketing platforms — for sending newsletters and promotional communications.
• Website hosting and technology providers — for maintaining and securing our Website.

These third parties only receive the information necessary to perform their specific services and are contractually required to protect your data. We do not sell your personal information to third parties.

5. Data Sharing

We do not sell, rent, or lease your personal information. We may share your information only in the following circumstances:

• With trusted service providers as described above, who assist in operating our Website and delivering our services.
• When required by law, legal process, or governmental request.
• To protect the rights, property, or safety of Cresthill Academy, our families, our staff, or the public.
• In connection with a merger, acquisition, or sale of assets, in which case you would be notified of any change in how your information is handled.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including SSL/TLS encryption for data transmitted through our Website, access controls that limit who can view personal information, and secure storage of enrollment and family records.

While we take the security of your information seriously, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining industry-appropriate protections.

7. Parental Rights Regarding Children's Data

As a parent or legal guardian of a child enrolled at Cresthill Academy, you have the right to:

• Review the personal information we have collected about your child.
• Request corrections to inaccurate information.
• Request deletion of your child's personal information, subject to our legal and operational obligations (such as maintaining records required by New Jersey childcare licensing regulations).
• Opt out of or revoke consent for external marketing use of your child's photos or videos at any time by contacting your location director or emailing us.

To exercise any of these rights, please contact us at [email protected].

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal and regulatory requirements (including New Jersey childcare licensing record-keeping obligations), resolve disputes, and enforce our agreements. When personal information is no longer needed, we will securely delete or anonymize it.

9. COPPA Compliance

10. New Jersey Privacy Rights

If you are a New Jersey resident, you may have additional rights under applicable state law, including the right to know what personal information we collect about you and how it is used, the right to request access to your personal information, the right to request deletion of your personal information (subject to certain exceptions), and the right to opt out of the sale of personal information (note: we do not sell personal information). To exercise any of these rights, please contact us using the information in Section 14 below.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information. These include the right to know what personal information we collect, use, and share; the right to delete your personal information; the right to opt out of the sale or sharing of personal information (we do not sell personal information); and the right to non-discrimination for exercising your privacy rights.

To submit a request, please contact us at [email protected]. We will verify your identity before processing any request and respond within the timeframes required by law.

12. Right to Deletion

You may request that we delete the personal information we have collected about you or your child. Upon receiving a verifiable request, we will delete your information from our records and direct our service providers to do the same, unless the information is necessary to complete a transaction or fulfill a service you requested, comply with a legal obligation, detect or protect against fraud or security incidents, support internal research or analytics that does not harm your privacy, or exercise or defend legal claims.

To submit a deletion request, email [email protected] with the subject line "Deletion Request."

13. Email Communications & Opt-Out

We may send you emails related to your child's enrollment, account updates, and operational communications (these are transactional and cannot be opted out of while enrolled). We may also send marketing and promotional emails about our programs, events, and offers. You may opt out of marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any marketing email or by contacting us at [email protected]. Please allow up to 10 business days for your request to be processed.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how your information is handled, please contact us:

15. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a notice on our Website. We encourage you to review this page periodically to stay informed about how we protect your information.